Brand Valuation

Unlock the true financial potential of your business with RoyalCert’s Brand Valuation services. We accurately calculate your brand's market value to support M&A, licensing, financial reporting, and strategic growth.

Branding is one of the most important indicators of the economic order and competitive capacity. Branding means being preferred, acclaimed, and credited. It provides flexibility in pricing, ease of competition in the market, and increases the efficiency of advertisement.

The essence of brand valuation is to calculate the market value of the brands owned by the companies. The deeper the branding reaches, the more profit is made.

Advantages of
Conscious Brand Valuation

Determining the real economic value of your brand allows you to make decisions by knowing and evaluating your true assets. Key advantages include:

Licensing & Franchising

You observe the real economic value during your licensing and franchising operations. A company holding the brand licensing right can maximize revenue from this asset.

Borrowing Capacity

You can report the borrowing capacity more accurately, allowing the company to take loans in easier and more suitable conditions.

Mergers & Acquisitions

You find an opportunity to get an accurate determination of your business value for operations related to going public, mergers, and acquisitions.

Share Transfer

The real value of the brand owner companies’ shares can only be determined by brand valuation during share transfer or sales transactions.

Legal Disputes

It allows for determining the loss and claimable compensation for legal disputes arising from trademark infringement.

Tax & Insurance

You can benefit from accurate determination of the tax burden for tax planning and potentially reduce insurance expenses as the guaranteed income created by the brand reduces business risks.

Restructuring

Knowing the value of your assets in the event of bankruptcy and restructuring allows for more accurate planning.

How Do We Evaluate?

As RoyalCert, we leverage generally accepted brand value measuring methods tailored to your specific company and brand. Our expert evaluation process begins with gathering critical insights from master decision-makers, followed by a comprehensive analysis of financial data, marketing strategies, and sector trends. Finally, we deliver a detailed, signature-ready report that transparently outlines our methodology and the basis of our valuation within a reasonable period.